March 01, 2024
For the 21st consecutive year, Simpson Housing has received the “A List” Award for Excellence in Customer Service! We celebrate the longevity and continued recognition of this award as it stems from the resident feedback gained during our yearly REACT survey.
What is the REACT Survey / CEL A List Award?
CEL stands for CEL & Associates, Inc. which is an independent consulting firm that benchmarks level of customer service in the multifamily industry. They present the A List Award to those who are named best in the industry for maintaining the highest level of customer service as well as meets or exceeds the award criteria. Simpson is honored to be among those named for 2023.
To create the benchmark, CEL surveys residents and uses the tabulated results to rank property management firms. Simpson lovingly coined this survey REACT as we use resident feedback to improve and exceed our residents’ expectations. In 2023, CEL sent 20,614 surveys on Simpson’s behalf and the 10,715 responses determined our scores:
Venita DeHaven, President of Simpson Property Group speaks of this milestone saying:
“Simpson Housing is so honored to have achieved the CEL Associates’ A-List accolade for our 21st consecutive year. While the world is changing at a tremendously rapid pace, the most important principle that we are committed to keep in place is our core value of delivering sincere and compassionate customer service. Our goal is to treat everyone we encounter with genuine kindness and respect—this is the Simpson way, and our onsite and corporate teams are dedicated to exemplifying this each and every day to one another, to our partners and very importantly, to our valued residents. I would like to thank all our residents who participated in the 2023 REACT customer service survey. We value the honest and constructive feedback as we strive to exceed your expectations and provide you with a community and apartment that you are proud to call home.”
As Venita states, our community teams are at the heart of this award. As such, they are also recognized individually for their outstanding scores. Out of the 70 communities that participated, 20 achieved the Platinum A List award level and 36 communities achieved the A List award level! Below is the full list of our communities who were awarded.
Did we mention the 2023 survey broke our previous response rate record set in 2022? We received responses from 52.0% of our residents! We are so humbled by the resounding response and truly appreciate the time it takes for our residents to fill out this important survey. Simpson uses the survey to identify what we’re doing well and where we can improve as we strive to meet (and exceed) residents’ expectations.
We recognize that our residents have a choice in apartment living, and we are thrilled that Simpson communities are chosen as the place our residents call home!
Platinum A List Customer Service Excellence Award
A List Customer Service Excellence Award
Interested in making any of our communities your next home? Find out more by visiting our Apartment Search page!
